Rate Notice: 5.9% general rate increase Jan 1, 2026 — Learn More
    UNIS logo

    Wayfair

    Leading online home goods marketplace with comprehensive vendor fulfillment and dropship programs

    Headquarters:Boston, MA
    Wayfair logo featuring a stylized house icon with a modern design and the brand name in a clean font
    10.3BLatest US Revenue
    11.8BLatest Worldwide Revenue
    9Number of US Stores
    CastleGate Fulfillment Network
    CastleGate Fulfillment Network Wayfair's proprietary fulfillment service delivers orders to 97% of US customers in two days through strategically located distribution centers nationwide.
    Dropship Operations Primary fulfillment method where vendors ship directly to customers using Wayfair's prepaid shipping labels and coordinated carrier pickup services.
    Dropship Operations
    Multi-Channel Distribution CastleGate supports both Wayfair orders and external channels, offering flexible forwarding and positioning services across US, Canada, and UK markets.
    Multi-Channel Distribution

    Wayfair Vendor Requirements Product Standards

    Wayfair policies and guidelines
    Comprehensive supplier standards covering product quality, shipping performance, and business compliance
    Product Standards

    Products must be new, unused, and properly labeled with safety warnings

    Accurate descriptions matching physical items shipped to customers

    Compliance with all applicable regulations and quality standards

    Learn More
    Operational Requirements

    Maintain accurate real-time inventory availability and lead times

    Ship orders only to Wayfair-specified destinations within agreed timeframes

    Provide continuous shipment visibility through Wayfair Distribution Network

    Learn More
    Business Compliance

    Maintain required commercial liability insurance coverage

    Single seller account per business with legitimate business need exceptions

    Immediate notification of ownership changes or insurance lapses

    Learn More

    Business Registration

    Complete Wayfair's partner application with business registration number, commercial insurance, and legal business information

    Business Registration

    Complete Wayfair's partner application with business registration number, commercial insurance, and legal business information

    Product Evaluation

    Submit product catalog for Wayfair's review process including images, descriptions, and pricing to meet marketplace standards

    Integration Setup

    Establish warehouse operations, configure Partner Home portal access, and integrate inventory management systems with Wayfair's platform

    Launch Optimization

    Activate dropship operations, configure CastleGate services if needed, and optimize product visibility through Wayfair's advertising tools

    Performance Monitoring

    Monitor key vendor metrics including customer reviews, delivery performance, return rates, and product availability through Partner Home analytics and reporting tools.

    Performance Monitoring

    Compliance Monitoring

    Implement proven strategies for inventory management, order fulfillment, and customer satisfaction while maintaining compliance with Wayfair's operational standards.

    Compliance Monitoring

    Integrations

    CastleGate Fulfillment

    Wayfair's proprietary fulfillment network offering two-day delivery, geo-sort optimization, and multi-channel order processing capabilities

    Partner Home API

    Real-time integration platform for inventory updates, order management, and automated data exchange between vendor systems and Wayfair

    EDI Integration

    Electronic Data Interchange for automated order processing, inventory synchronization, and shipping confirmations at regular intervals

    Resources

    Access comprehensive resources and tools

    Portals

    Partner Home

    Primary vendor portal for order management, inventory updates, and performance tracking

    Visit Resource

    Wayfair Professional

    B2B marketplace platform targeting commercial customers and trade professionals

    Visit Resource

    Advertising Dashboard

    Self-service advertising platform for sponsored products and brand promotion

    Visit Resource

    Guides & Documentation

    Beginner's Guide

    Complete onboarding guide for new Wayfair vendors

    Visit Resource

    Order Management

    Tools and processes for efficient order fulfillment

    Visit Resource

    CastleGate Services

    Fulfillment and forwarding service documentation

    Visit Resource

    Regulatory

    FDA Compliance

    Federal drug and device regulations for applicable home products

    Visit Resource

    CPSC Standards

    Consumer Product Safety Commission requirements for home goods

    Visit Resource

    FTC Guidelines

    Federal Trade Commission advertising and labeling requirements

    Visit Resource

    Audit & Certification

    SGS Certification

    Global testing and certification services for product compliance

    Visit Resource

    Intertek Testing

    Quality assurance and safety testing for retail products

    Visit Resource

    UL Solutions

    Safety science and product certification services

    Visit Resource

    Vendor Tools & APIs

    Wayfair API

    Real-time order and inventory management integration

    EDI Services

    Electronic data interchange for automated processes

    Integration Tools

    Third-party integration platforms and connectors

    Additional Support

    Support Portal

    Access additional support resources

    Contact Support

    UNIS Integration Support

    Get help with UNIS platform integration and channel connectivity.

    Contact UNIS Support

    Frequently Asked Questions for Wayfair Vendors

    Common questions about partnering with Wayfair and optimizing vendor operations