’47 Brand LLC is a leading American sports lifestyle company specializing in premium licensed headwear, apparel, and fan gear for major professional and collegiate leagues.
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Founded
’47 Brand continues to innovate in licensed sports apparel, focusing on quality, fan engagement, and responsible sourcing amid industry consolidation and changing consumer preferences.
Acquisition by New Era Cap Company in August 2024, expansion of licensed product lines, increased focus on e-commerce and digital sales, ongoing commitment to fair labor and ethical sourcing practices.
Strategic efforts to expand market presence and reach new customer segments.
Implementation of advanced technologies to improve service delivery and customer experience.
’47 Brand LLC is recognized for its extensive range of licensed sports headwear and apparel, serving fans of the NFL, MLB, NBA, NHL, MLS, NCAA, and NASCAR. The company emphasizes quality craftsmanship, attention to detail, and a deep connection to sports culture. Its products are sold through both online and retail channels, and it maintains a strong presence in the licensed sports merchandise market. ’47 Brand is also committed to ethical business practices, holding Fair Labor Association accreditation since 2012.
Westwood, Massachusetts, USA
1947
Private company
