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    Alliance Sports Group logo featuring a stylized shield emblem with the company name prominently displayed in a modern font

    Alliance Sports Group

    Alliance Sports Group is a leading designer, manufacturer, and distributor of innovative consumer products, offering brands like NEBO, iPROTEC, Bollinger Fitness, and more to global retail markets.

    Company Overview

    Alliance Sports Group operates in the retail and consumer products industry, specializing in the design, manufacturing, and distribution of high-quality products across categories such as lighting, fitness, outdoor, and tools. The company manages a portfolio of well-known brands including NEBO, Quarrow, iPROTEC, WEATHERRITE, Bollinger Fitness, Solaire, and True Utility. With a history dating back to the mid-1970s, Alliance Sports Group serves thousands of independent and major retail chains worldwide.

    Key Metrics

    N/A

    Import Shipments

    2

    Distribution Centers

    15.9M

    Annual Revenue

    1974

    Founded

    Company Profile

    Key Milestones

    Important company milestones and achievements.

    Markets Served

    Geographic markets and customer segments served.

    Ownership Structure

    Corporate ownership and organizational structure.

    Sales Channels

    Distribution networks and sales approaches.

    Recent Developments

    Alliance Sports Group has likely focused on expanding its e-commerce presence, launching new product lines, and enhancing global distribution capabilities in response to evolving consumer trends.

    Strategic Expansion

    Introduction of new lighting and fitness products under the NEBO and Bollinger brands

    Market Expansion

    Strategic efforts to expand market presence and reach new customer segments.

    Technology Adoption

    Implementation of advanced technologies to improve service delivery and customer experience.

    Business Information

    Alliance Sports Group is a family-owned company recognized for its commitment to innovation, quality, and craftsmanship in consumer products. Its diverse brand portfolio covers flashlights, fitness equipment, outdoor gear, multi-tools, and more, catering to both independent retailers and large retail chains. The company’s products are distributed globally, with a presence in over 50 countries and more than 50,000 retail locations. Alliance Sports Group operates its own distribution centers in the US and UK, supported by additional offices in the UK and China.

    Headquarters

    Grand Prairie, Texas, United States

    Founded

    1974

    Stock Symbol

    Private company