Basic Fun Inc. is a global designer and marketer of classic and innovative children’s entertainment products, distributing iconic toy brands to over 60 countries through leading retailers and online channels.
Import Shipments
Distribution Centers
Annual Revenue
Founded
Basic Fun has recently strengthened its financial position through a successful restructuring, enabling increased investment in product innovation and global expansion, with sales and profits reaching record levels.
Completion of a major financial restructuring in late 2024, securing $65 million in new and existing financing. Launch of new electronic games and licensed toy lines. Expansion of global distribution channels, including enhanced online sales capabilities. Continued growth in partnerships with major entertainment brands and licensors.
Strategic efforts to expand market presence and reach new customer segments.
Implementation of advanced technologies to improve service delivery and customer experience.
Basic Fun Inc. specializes in bringing classic and innovative toys to global markets, with a product lineup that includes Care Bears, Tonka, Lite Brite, K’NEX, Lincoln Logs, and electronic games like Pac-Man and Frogger. The company emphasizes imaginative play and has strong licensing partnerships with top entertainment brands. Its products are available in over 50,000 brick-and-mortar locations and through major online retailers, supported by a dedicated team focused on enriching lives through play.
Boca Raton, Florida, USA
1991
Private company
