Bendon is a leading New Zealand-based intimate apparel company, renowned for innovative lingerie and sleepwear, serving global markets with a diverse portfolio of brands.
Import Shipments
Distribution Centers
Annual Revenue
Founded
Bendon has likely focused on digital transformation, expanding its e-commerce capabilities, and introducing sustainable product lines to align with evolving consumer preferences.
Expansion of online sales channels and digital marketing initiatives
Strategic efforts to expand market presence and reach new customer segments.
Implementation of advanced technologies to improve service delivery and customer experience.
Bendon designs and produces a wide range of intimate apparel, including bras, underwear, and sleepwear, under several well-known brands such as Bendon, Pleasure State, Fayreform, and Lovable. The company emphasizes comfort, fit, and body positivity, catering to women of all ages and life stages. With over 59 company-owned stores across Australia and New Zealand and a global distribution network, Bendon reaches customers in more than 30 countries. Its customer-first approach and commitment to innovation have made it a trusted name in the lingerie industry.
Auckland, New Zealand
1947
Private company
