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    Breakthru Beverage

    Breakthru Beverage Group is North America's leading family-owned distributor of premium wine, spirits, beer, and emerging beverage brands, serving the U.S. and Canada with a vast portfolio and advanced logistics.

    Company Overview

    Breakthru Beverage Group is a top-tier beverage alcohol wholesaler, distributing over 6,000 brands of wine, spirits, beer, and emerging beverages across the United States and Canada. The company is family-owned, with a legacy of service, innovation, and operational excellence. With a workforce of approximately 10,000 associates, Breakthru leverages state-of-the-art facilities and technology-driven platforms to serve suppliers and customers.

    Key Metrics

    12,000

    Import Shipments

    35

    Distribution Centers

    6.0B

    Annual Revenue

    2016

    Founded

    Company Profile

    Key Milestones

    Important company milestones and achievements.

    Markets Served

    Geographic markets and customer segments served.

    Ownership Structure

    Corporate ownership and organizational structure.

    Sales Channels

    Distribution networks and sales approaches.

    Recent Developments

    Breakthru Beverage Group is likely focused on expanding digital capabilities, optimizing supply chain resilience, and integrating new beverage categories such as RTDs and cannabis to meet evolving market demands.

    Strategic Expansion

    Expansion of the Breakthru Now ecommerce platform to additional states and markets

    Market Expansion

    Strategic efforts to expand market presence and reach new customer segments.

    Technology Adoption

    Implementation of advanced technologies to improve service delivery and customer experience.

    Business Information

    Breakthru Beverage Group operates as the largest U.S. distributor of wine and spirits, representing a diverse portfolio that includes luxury, premium, and emerging brands. The company was formed in 2016 through the merger of Charmer Sunbelt Group and Wirtz Beverage Group, combining decades of industry expertise. Breakthru serves 15 U.S. states and Canada, offering comprehensive logistics, sales, and marketing solutions. Their proprietary B2B ecommerce platform, Breakthru Now, streamlines ordering and enhances customer experience.

    Headquarters

    Elizabethtown, Kentucky

    Founded

    2016

    Stock Symbol

    Private company