UNIS logo
    A woman in a red dress gestures with an open hand towards a refreshing beverage in a stylized logo design

    Breakthru Beverage Virginia

    Breakthru Beverage Virginia is a leading wholesaler and brokerage operation connecting wine and spirits suppliers with retail outlets across Virginia, offering innovative digital solutions and a diverse product portfolio.

    Company Overview

    Breakthru Beverage Virginia operates as a critical link between wine and spirits suppliers and retail outlets, serving the beverage distribution industry. Formerly known as Associated Distributors, the company specializes in wholesale and brokerage services for premium alcoholic beverages. As part of Breakthru Beverage Group, it leverages advanced eCommerce platforms and industry expertise to drive growth and customer satisfaction.

    Key Metrics

    350

    Import Shipments

    2

    Distribution Centers

    7.5M

    Annual Revenue

    2006

    Founded

    Company Profile

    Key Milestones

    Important company milestones and achievements.

    Markets Served

    Geographic markets and customer segments served.

    Ownership Structure

    Corporate ownership and organizational structure.

    Sales Channels

    Distribution networks and sales approaches.

    Recent Developments

    Breakthru Beverage Virginia has recently focused on expanding its digital capabilities, enhancing customer experience, and optimizing supply chain operations in response to evolving industry trends.

    Strategic Expansion

    Launch of the BREAKTHRU NOW eCommerce platform for improved customer access and business management

    Market Expansion

    Strategic efforts to expand market presence and reach new customer segments.

    Technology Adoption

    Implementation of advanced technologies to improve service delivery and customer experience.

    Business Information

    Breakthru Beverage Virginia is a premier wholesaler and brokerage operation, facilitating the distribution of wine and spirits throughout Virginia. The company was formed in 2006 following Sunbelt’s acquisition of a 50 percent interest, and it has since evolved to meet the demands of a dynamic marketplace. Breakthru Beverage Virginia offers a comprehensive product portfolio and utilizes its proprietary BREAKTHRU NOW eCommerce platform to provide customers with 24/7 access to real-time pricing, deals, and business management tools. The company is recognized for its commitment to operational excellence, customer service, and innovative digital solutions.

    Headquarters

    Sandston, Virginia

    Founded

    2006

    Stock Symbol

    Private company