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    CraZArt logo featuring a vibrant purple and pink stylized rocket ship with the brand name prominently displayed in white text

    Cra Z Art

    Cra-Z-Art is a leading U.S.-based manufacturer of creative toys, arts and crafts, and school supplies, renowned for innovative products and a century-long heritage in the industry.

    Company Overview

    Cra-Z-Art, headquartered in Randolph, New Jersey, is a prominent manufacturer and marketer of toys, arts and crafts, puzzles, and school supplies. The company operates under LaRose Industries and is recognized for its trend-driven, creative product lines, including the iconic RoseArt brand. With a strong domestic manufacturing presence and global distribution, Cra-Z-Art serves major retailers and specialty stores.

    Key Metrics

    350

    Import Shipments

    2

    Distribution Centers

    250.0M

    Annual Revenue

    2008

    Founded

    Company Profile

    Key Milestones

    Important company milestones and achievements.

    Markets Served

    Geographic markets and customer segments served.

    Ownership Structure

    Corporate ownership and organizational structure.

    Sales Channels

    Distribution networks and sales approaches.

    Recent Developments

    Cra-Z-Art has recently focused on expanding its product lines, increasing U.S. manufacturing capacity, and pursuing strategic acquisitions to strengthen its position in the global toy and arts supply market.

    Strategic Expansion

    Acquisition of Joker AG, enhancing global manufacturing and product capabilities

    Market Expansion

    Strategic efforts to expand market presence and reach new customer segments.

    Technology Adoption

    Implementation of advanced technologies to improve service delivery and customer experience.

    Business Information

    Cra-Z-Art specializes in designing, manufacturing, and distributing a wide range of toys, art supplies, activity kits, and school products. The company is known for its innovative approach, quickly capitalizing on trends such as slime and creative activity kits. Cra-Z-Art owns significant manufacturing facilities in the U.S., including the Rose Moon factory in Tennessee and a distribution center in Florida, supporting its commitment to American-made products. Its products are widely available through major retailers like Walmart, Target, Amazon, and its own e-commerce platform.

    Headquarters

    Randolph, New Jersey

    Founded

    2008

    Stock Symbol

    Private company