Duluth Trading Co. is a leading U.S. workwear and lifestyle apparel retailer, renowned for durable, innovative clothing and gear for men and women, with a strong omnichannel presence and over 50 stores nationwide.
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Duluth Trading Co. has likely focused on expanding its omnichannel capabilities, introducing new product lines, and enhancing sustainability initiatives in response to evolving consumer preferences.
Expansion of buy-online, pick-up-in-store services to improve customer convenience
Strategic efforts to expand market presence and reach new customer segments.
Implementation of advanced technologies to improve service delivery and customer experience.
Duluth Trading Co. began in 1989 with the invention of the Bucket Boss® tool organizer and quickly expanded into innovative workwear and gear. The company is known for its problem-solving products, such as Longtail T® shirts and Buck Naked™ underwear, and its cheeky, memorable advertising. Duluth Trading operates over 50 retail stores nationwide, with headquarters in Belleville, Wisconsin, and maintains a strong online and catalog presence. Their product line includes workwear, casual clothing, footwear, and accessories designed for durability and comfort.
