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    Duracell

    Duracell is a global leader in battery manufacturing, renowned for its long-lasting alkaline, specialty, and rechargeable batteries, serving both consumer and industrial markets worldwide.

    Company Overview

    Duracell is a premier manufacturer of high-performance batteries, including alkaline, specialty, and rechargeable cells. With a legacy dating back to the 1920s, the company has become synonymous with reliability and innovation in portable power solutions. Duracell operates globally, supplying products to retail, commercial, and industrial customers.

    Key Metrics

    1,200

    Import Shipments

    12

    Distribution Centers

    2.5B

    Annual Revenue

    1935

    Founded

    Company Profile

    Key Milestones

    Important company milestones and achievements.

    Markets Served

    Geographic markets and customer segments served.

    Ownership Structure

    Corporate ownership and organizational structure.

    Sales Channels

    Distribution networks and sales approaches.

    Recent Developments

    Duracell has recently focused on expanding its rechargeable and specialty battery lines, investing in sustainable packaging, and enhancing global supply chain resilience to meet evolving consumer and industrial demands.

    Strategic Expansion

    Launch of new high-capacity rechargeable batteries and advanced chargers

    Market Expansion

    Strategic efforts to expand market presence and reach new customer segments.

    Technology Adoption

    Implementation of advanced technologies to improve service delivery and customer experience.

    Business Information

    Duracell designs, manufactures, and distributes a wide range of batteries and power solutions, including AA, AAA, coin/button, and rechargeable batteries. The company is recognized as the #1 trusted battery brand, with products available in supermarkets, electronics stores, and industrial supply chains. Duracell’s commitment to innovation has led to industry milestones such as the first battery on the moon and the introduction of advanced battery technologies. Its global operations ensure a robust supply chain and broad market reach.

    Headquarters

    Bethel, Connecticut, USA

    Founded

    1935

    Stock Symbol

    Private company