Fanatics is a global leader in licensed sports merchandise, offering apparel, collectibles, and digital sports experiences for fans worldwide through a vertically integrated e-commerce platform.
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Founded
Fanatics is likely expanding its digital offerings, investing in sports betting, collectibles, and live fan events to capitalize on evolving fan engagement trends.
Launch of new digital collectibles and NFT platforms to engage fans in emerging digital markets
Strategic efforts to expand market presence and reach new customer segments.
Implementation of advanced technologies to improve service delivery and customer experience.
Fanatics is a vertically integrated e-commerce company that designs, manufactures, and distributes officially licensed sports merchandise for fans around the globe. The company’s product range includes jerseys, hats, collectibles, trading cards, and digital memorabilia, serving all major sports leagues and collegiate teams. Fanatics has expanded its business to include sports betting, iGaming, and live fan events, positioning itself as a comprehensive digital sports platform. Its innovative approach leverages real-time manufacturing and direct-to-consumer sales to meet the evolving demands of sports fans.
Jacksonville, Florida, United States
1995
Private company
