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    Fat Brain Toy Co.

    Fat Brain Toy Co. designs and distributes innovative, educational toys and games, offering a curated selection of original products and top brands through online and retail channels.

    Company Overview

    Fat Brain Toy Co. is a family-owned company specializing in the design, development, and distribution of educational toys and games. Operating in the toy and gift industry, the company manages both direct-to-consumer e-commerce and physical retail stores, with a strong emphasis on quality, creativity, and child development.

    Key Metrics

    200,400

    Import Shipments

    23

    Distribution Centers

    5.0M

    Annual Revenue

    2002

    Founded

    Company Profile

    Key Milestones

    Important company milestones and achievements.

    Markets Served

    Geographic markets and customer segments served.

    Ownership Structure

    Corporate ownership and organizational structure.

    Sales Channels

    Distribution networks and sales approaches.

    Recent Developments

    Fat Brain Toy Co. continues to focus on product innovation, expanding its original toy lines, and enhancing its omnichannel retail strategy, while celebrating milestones such as its 20th anniversary with customer and employee events.

    Strategic Expansion

    Celebrated 20th anniversary with special sales and events for customers and employees.

    Market Expansion

    Strategic efforts to expand market presence and reach new customer segments.

    Technology Adoption

    Implementation of advanced technologies to improve service delivery and customer experience.

    Business Information

    Fat Brain Toy Co. began as an online retailer of specialty toys and has grown into a recognized brand with its own line of original educational products. The company operates a large warehouse, two retail stores, and a robust e-commerce platform, serving parents, educators, and gift buyers seeking high-quality, developmentally focused toys. Fat Brain Toy Co. is known for its curated selection, Midwestern hospitality, and commitment to fostering creativity and learning through play.

    Headquarters

    Elkhorn, Nebraska, USA

    Founded

    2002

    Stock Symbol

    Private company