Fender Musical Instruments Corp. is a global leader in electric and acoustic guitars, basses, amplifiers, and music gear, renowned for iconic models like the Stratocaster and Telecaster.
Import Shipments
Distribution Centers
Annual Revenue
Founded
Fender has recently focused on digital transformation, expanding online sales, and launching new music education platforms to meet evolving market demands.
Expansion of direct-to-consumer e-commerce channels
Strategic efforts to expand market presence and reach new customer segments.
Implementation of advanced technologies to improve service delivery and customer experience.
Fender Musical Instruments Corp. designs, manufactures, and distributes a wide range of musical instruments and audio equipment, including electric and acoustic guitars, basses, amplifiers, and pro audio gear. The company is celebrated for its iconic product lines such as the Stratocaster, Telecaster, Jazzmaster, Jaguar, and Mustang. Fender serves a diverse customer base, from hobbyists to professional musicians, and has expanded its offerings to include digital learning platforms and e-commerce solutions. With manufacturing facilities in the U.S., Mexico, and Japan, Fender maintains a robust global supply chain and distribution network.
Phoenix, Arizona, USA
1946
Private company
