Giovanni Cosmetics Inc. is a leading U.S.-based, salon-inspired hair care brand specializing in natural, color-safe, and sulfate-free products, distributed in over 30 countries and trusted by professionals in the entertainment industry.
Import Shipments
Distribution Centers
Annual Revenue
Founded
Giovanni Cosmetics has recently focused on expanding its eco-friendly product lines, enhancing digital sales channels, and strengthening its presence in the entertainment industry.
Launch of new plant-based and sustainable hair care products
Strategic efforts to expand market presence and reach new customer segments.
Implementation of advanced technologies to improve service delivery and customer experience.
Giovanni Cosmetics Inc. was founded on the Sunset Strip in Los Angeles in 1979 by hairstylist Arthur Guidotti, who sought to create salon-quality, natural hair care formulations. Today, the company is led by James Guidotti and offers more than 175 SKUs, including shampoos, conditioners, styling products, and accessories, all manufactured in the U.S. Giovanni products are Leaping Bunny-certified, reflecting a commitment to cruelty-free practices. The brand is widely distributed through 15,000 retailers and is a staple backstage at major entertainment industry events, serving celebrity stylists and productions globally.
Beverly Hills, California, United States
1979
Private company
