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    GM Orion logo predominantly featuring a stylized blue and gray orion constellation design representing General Motors brand

    Gm Orion General Motor.

    GM Orion Assembly is a major General Motors automotive plant in Orion Township, Michigan, specializing in the assembly of popular pickup trucks and SUVs, with a recent $4 billion investment to expand production capacity.

    Company Overview

    Orion Assembly, owned and operated by General Motors, is a large-scale automotive manufacturing facility located in Orion Township, Michigan. The plant has a long history of producing a variety of GM vehicles and is transitioning to assemble high-demand pickup trucks and SUVs. With significant investments, Orion Assembly is positioned as a key player in GM’s North American manufacturing network.

    Key Metrics

    350

    Import Shipments

    1

    Distribution Centers

    2.5B

    Annual Revenue

    1983

    Founded

    Company Profile

    Key Milestones

    Important company milestones and achievements.

    Markets Served

    Geographic markets and customer segments served.

    Ownership Structure

    Corporate ownership and organizational structure.

    Sales Channels

    Distribution networks and sales approaches.

    Recent Developments

    Orion Assembly has recently pivoted from electric vehicle production to focus on high-demand gas-powered trucks and SUVs, aligning with shifting market trends and consumer preferences.

    Strategic Expansion

    Announced a $4 billion investment to expand and retool the facility for truck and SUV production

    Market Expansion

    Strategic efforts to expand market presence and reach new customer segments.

    Technology Adoption

    Implementation of advanced technologies to improve service delivery and customer experience.

    Business Information

    Orion Assembly is a 4.3 million square foot automotive assembly plant operated by General Motors in Orion Township, Michigan. The facility has produced a range of vehicles since opening in 1983, including the Chevrolet Malibu, Pontiac G6, Chevrolet Sonic, and Buick Verano. Recently, the plant has shifted focus to the production of light-duty pickup trucks and SUVs, such as the Cadillac Escalade, Chevrolet Silverado, and GMC Sierra, reflecting evolving market demand. Orion Assembly is a cornerstone of GM’s U.S. manufacturing strategy, supporting thousands of union jobs and driving economic growth in Michigan.

    Headquarters

    Orion Township, Michigan, United States

    Founded

    1983

    Stock Symbol

    GM