Rate Notice: 5.9% general rate increase Jan 1, 2026 — Learn More
    Gramarcy products logo featuring a stylized blue and white graphic with the word Gramarcy in white text

    Gramarcy Products

    Gramercy Products is a leading pet product design and manufacturing firm, best known as the exclusive worldwide manufacturer of NERF DOG toys in partnership with Hasbro, serving global markets from its headquarters in Secaucus, NJ.

    Company Overview

    Gramercy Products, Inc. specializes in the design, manufacturing, and distribution of innovative pet toys, with a strong focus on licensed products such as NERF DOG. Established in 2013 and based in Secaucus, New Jersey, the company’s products are available in over 30 countries and more than 20,000 retail locations worldwide. Gramercy Products is recognized for its commitment to quality, durability, and customer-focused innovation in the pet industry.

    Key Metrics

    350

    Import Shipments

    2

    Distribution Centers

    5.9M

    Annual Revenue

    2013

    Founded

    Company Profile

    Key Milestones

    Important company milestones and achievements.

    Markets Served

    Geographic markets and customer segments served.

    Ownership Structure

    Corporate ownership and organizational structure.

    Sales Channels

    Distribution networks and sales approaches.

    Recent Developments

    Gramercy Products has recently focused on expanding its NERF DOG product line with innovative features such as glow-in-the-dark technology, responding to trends in interactive and durable pet toys.

    Strategic Expansion

    Launched the NERF DOG Glow line, introducing glow-in-the-dark toys with advanced charging technology.

    Market Expansion

    Strategic efforts to expand market presence and reach new customer segments.

    Technology Adoption

    Implementation of advanced technologies to improve service delivery and customer experience.

    Business Information

    Gramercy Products, Inc. is a consumer product design and manufacturing company specializing in pet toys, particularly as the exclusive global manufacturer of NERF DOG toys through a longstanding partnership with Hasbro. The company leverages advanced materials and innovative designs to create durable, functional, and engaging toys for dogs of all sizes. Its products are distributed through a wide range of channels, including specialty pet stores, grocery and drug stores, mass retailers, and online platforms. Gramercy Products is known for its market research-driven approach and has received industry recognition for its contributions to the pet products sector.

    Headquarters

    Secaucus, New Jersey, United States

    Founded

    2013

    Stock Symbol

    Private company