THE GREAT. is a Los Angeles-based women’s ready-to-wear brand founded by Emily Current and Meritt Elliott, celebrated for its nostalgic, vintage-inspired American classics and casual, comfortable designs.
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Founded
THE GREAT. has likely focused on expanding its product lines, enhancing its digital presence, and exploring new collaborations to meet evolving consumer preferences in the premium fashion market.
Launch of new seasonal collections and expansion into children’s and home categories
Strategic efforts to expand market presence and reach new customer segments.
Implementation of advanced technologies to improve service delivery and customer experience.
THE GREAT. is a comprehensive women’s wear brand known for its playful, nostalgic take on American classics, offering clothing, shoes, and kids’ collections. The company was established by Emily Current and Meritt Elliott, who are recognized for their creative vision and commitment to fostering supportive female entrepreneurship. THE GREAT. distributes its products through its own e-commerce platform, select retail stores, and a network of wholesale partners. The brand is also noted for its collaborations with other lifestyle and fashion companies, and for cultivating a strong community presence.
Los Angeles, California
2015
Private company
