Rate Notice: 5.9% general rate increase Jan 1, 2026 — Learn More
    UNIS logo
    A Seb USA logo featuring a stylized blue and white wave design representing ocean currents and movement

    Groupe Seb Usa

    Groupe SEB USA is a leading manufacturer and distributor of premium cookware and small appliances, representing renowned global brands and serving the North American market from its New Jersey headquarters.

    Company Overview

    Groupe SEB USA operates as the American subsidiary of Groupe SEB, the world’s largest manufacturer of cookware and small domestic appliances. The company manages a portfolio of iconic brands such as All-Clad, Krups, T-Fal, and Rowenta, distributing products across the United States. With decades of industry experience, Groupe SEB USA is a key player in the home and kitchen appliance sector.

    Key Metrics

    4,000

    Import Shipments

    3

    Distribution Centers

    2.5B

    Annual Revenue

    1954

    Founded

    Company Profile

    Key Milestones

    Important company milestones and achievements.

    Markets Served

    Geographic markets and customer segments served.

    Ownership Structure

    Corporate ownership and organizational structure.

    Sales Channels

    Distribution networks and sales approaches.

    Recent Developments

    Groupe SEB USA is likely focused on expanding its e-commerce presence, enhancing supply chain resilience, and introducing innovative, sustainable products in response to evolving consumer trends.

    Strategic Expansion

    Expansion of direct-to-consumer online sales channels

    Market Expansion

    Strategic efforts to expand market presence and reach new customer segments.

    Technology Adoption

    Implementation of advanced technologies to improve service delivery and customer experience.

    Business Information

    Groupe SEB USA specializes in the manufacturing, import, and distribution of high-quality cookware and small kitchen appliances. The company’s brand portfolio includes All-Clad, T-Fal, Krups, Rowenta, and WearEver, catering to both retail and commercial customers. With a strong logistics network and multiple distribution centers, Groupe SEB USA ensures efficient delivery and market coverage throughout North America. The company leverages global sourcing and innovation to maintain its leadership in the competitive home appliance industry.

    Headquarters

    Millville, New Jersey, USA

    Founded

    1954

    Stock Symbol

    Private company