Rate Notice: 5.9% general rate increase Jan 1, 2026 — Learn More
    Hannah Anderssons logo featuring a stylized blue bird perched on a blue branch a signature element of the brands design

    Hanna Andersson, Llc

    Hanna Andersson, LLC is a leading premium children’s apparel brand known for its high-quality, Scandinavian-inspired designs and a strong presence in the U.S. market.

    Company Overview

    Hanna Andersson, LLC specializes in designing and retailing premium children’s clothing, with a focus on quality, comfort, and classic Swedish style. Founded in Portland, Oregon in 1983, the company has evolved from a mail-order catalog business to a prominent multi-channel retailer. Its operations include direct-to-consumer e-commerce and a history of brick-and-mortar stores across the United States.

    Key Metrics

    350

    Import Shipments

    1

    Distribution Centers

    150.0M

    Annual Revenue

    1983

    Founded

    Company Profile

    Key Milestones

    Important company milestones and achievements.

    Markets Served

    Geographic markets and customer segments served.

    Ownership Structure

    Corporate ownership and organizational structure.

    Sales Channels

    Distribution networks and sales approaches.

    Recent Developments

    Hanna Andersson has likely focused on expanding its digital presence, enhancing sustainable practices, and introducing new product lines to meet evolving consumer preferences in children’s and family apparel.

    Strategic Expansion

    Expansion of e-commerce capabilities and digital marketing initiatives

    Market Expansion

    Strategic efforts to expand market presence and reach new customer segments.

    Technology Adoption

    Implementation of advanced technologies to improve service delivery and customer experience.

    Business Information

    Hanna Andersson is renowned for its durable, all-cotton children’s apparel inspired by Scandinavian traditions. The company began as a mail-order catalog retailer and has since expanded to include e-commerce and physical retail locations. Its product line has grown to encompass not only children’s clothing but also pajamas for adults and pets, as well as home goods. Hanna Andersson is recognized for its commitment to quality, sustainability, and customer satisfaction.

    Headquarters

    Portland, Oregon, United States

    Founded

    1983

    Stock Symbol

    Private company