HOIST Fitness Systems is a San Diego-based leader in premium strength training equipment, serving commercial gyms and home users worldwide with innovative, biomechanically advanced products.
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Founded
HOIST Fitness Systems is likely focused on expanding its ROC-IT® line, enhancing digital integration, and growing its global distribution in response to rising demand for advanced, user-friendly fitness equipment.
Introduction of the Performance Series in 2024, featuring new biomechanical innovations.
Strategic efforts to expand market presence and reach new customer segments.
Implementation of advanced technologies to improve service delivery and customer experience.
HOIST Fitness Systems produces a wide range of strength training equipment, including selectorized circuits, plate-loaded machines, and award-winning home gyms. The company is renowned for its ROC-IT® line, which incorporates dynamic movement technology to enhance exercise biomechanics. HOIST’s commercial products are used by elite gyms, professional sports teams, and government facilities, while their home products are distributed through specialty retailers worldwide. The company holds over 190 patents and has a reputation for continuous innovation and quality.
San Diego, California, USA
1977
Private company
