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    Honeylove Sculptwear Inc logo features a stylized honeybee hovering over a contoured bodysuit design in soft pastel pink and

    Honeylove Sculptwear Inc.

    Direct-to-consumer shapewear and intimates brand founded by EDM artist Betsie Larkin, combining innovative design with technical engineering to create supportive garments for all body types.

    Company Overview

    Honeylove Sculptwear Inc. is a venture-backed direct-to-consumer retail apparel company specializing in shapewear, bras, bodysuits, and intimates designed with built-in support technology. Founded by EDM artist and entrepreneur Betsie Larkin, the company launched publicly in 2018 and has grown to serve over 3 million customers with products that prioritize comfort and innovative construction techniques.

    Key Metrics

    150

    Import Shipments

    2

    Distribution Centers

    20.0M

    Annual Revenue

    2016

    Founded

    Company Profile

    Key Milestones

    Important company milestones and achievements.

    Markets Served

    Geographic markets and customer segments served.

    Ownership Structure

    Corporate ownership and organizational structure.

    Sales Channels

    Distribution networks and sales approaches.

    Recent Developments

    Honeylove continues expanding its product portfolio while scaling operations to meet growing demand for innovative intimates and shapewear solutions in the competitive direct-to-consumer apparel market.

    Strategic Expansion

    Expansion of wire-free bra collection with new styles and size ranges to accommodate broader customer demographics; Enhancement of manufacturing partnerships and supply chain capabilities to support increased production volumes; Investment in digital marketing and social media presence to drive customer acquisition and brand awareness; Development of sustainable fabric technologies and eco-friendly production processes to meet consumer demand for responsible fashion

    Market Expansion

    Strategic efforts to expand market presence and reach new customer segments.

    Technology Adoption

    Implementation of advanced technologies to improve service delivery and customer experience.

    Business Information

    Honeylove Sculptwear Inc. revolutionizes the intimates industry by applying technical and artistic approaches to create shapewear, bras, and undergarments that provide support without squeezing. The company was born from founder Betsie Larkin's frustration with traditional shapewear during her world touring days as an EDM artist, leading her to design her own line that actually worked for women's bodies. Honeylove offers products including wire-free bras, shapewear, tops, bottoms, bodysuits, underwear, and sleepwear, all backed by a 30-day fit guarantee and built on rigorous testing standards that meet the founder's exceptionally high expectations.

    Headquarters

    Los Angeles, California

    Founded

    2016

    Stock Symbol

    Private company