
Hoyu America Co. is a leading provider of professional hair color and hair care products, serving salons and consumers across the United States from its headquarters in Cypress, California.
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Founded
Hoyu America Co. has recently focused on expanding its professional product lines, enhancing digital marketing, and strengthening distribution to meet evolving salon and consumer demands in the U.S. hair care market.
Introduction of new hair color and scalp care products tailored for diverse hair types
Strategic efforts to expand market presence and reach new customer segments.
Implementation of advanced technologies to improve service delivery and customer experience.
Hoyu America Co. is the U.S. arm of Hoyu Co., Ltd., Japan’s premier hair color manufacturer, known for its advanced hair coloring solutions and support products. The company offers a comprehensive range of products, including fashion color, gray coverage, hair care, scalp care, and salon support items, tailored to meet the needs of both professionals and consumers. With a strong emphasis on research and development, Hoyu America delivers high-quality, innovative products designed for the unique challenges of coloring and caring for hair, especially Asian hair types. Its headquarters and main distribution hub are located in Cypress, California, enabling efficient service to customers nationwide.
Cypress, California
2005
Private company