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    Hoyu America co logo features a stylized red and white design with the company name prominently displayed

    Hoyu America Co.

    Hoyu America Co. is a leading provider of professional hair color and hair care products, serving salons and consumers across the United States from its headquarters in Cypress, California.

    Company Overview

    Hoyu America Co. specializes in the import, distribution, and marketing of premium hair color, hair care, and scalp care products. As the U.S. subsidiary of Japan’s renowned Hoyu Co., Ltd., the company leverages over a century of expertise in hair color technology to serve both professional salons and retail customers. Its operations are anchored in Southern California, with a focus on quality, innovation, and customer support.

    Key Metrics

    150

    Import Shipments

    1

    Distribution Centers

    18.4M

    Annual Revenue

    2005

    Founded

    Company Profile

    Key Milestones

    Important company milestones and achievements.

    Markets Served

    Geographic markets and customer segments served.

    Ownership Structure

    Corporate ownership and organizational structure.

    Sales Channels

    Distribution networks and sales approaches.

    Recent Developments

    Hoyu America Co. has recently focused on expanding its professional product lines, enhancing digital marketing, and strengthening distribution to meet evolving salon and consumer demands in the U.S. hair care market.

    Strategic Expansion

    Introduction of new hair color and scalp care products tailored for diverse hair types

    Market Expansion

    Strategic efforts to expand market presence and reach new customer segments.

    Technology Adoption

    Implementation of advanced technologies to improve service delivery and customer experience.

    Business Information

    Hoyu America Co. is the U.S. arm of Hoyu Co., Ltd., Japan’s premier hair color manufacturer, known for its advanced hair coloring solutions and support products. The company offers a comprehensive range of products, including fashion color, gray coverage, hair care, scalp care, and salon support items, tailored to meet the needs of both professionals and consumers. With a strong emphasis on research and development, Hoyu America delivers high-quality, innovative products designed for the unique challenges of coloring and caring for hair, especially Asian hair types. Its headquarters and main distribution hub are located in Cypress, California, enabling efficient service to customers nationwide.

    Headquarters

    Cypress, California

    Founded

    2005

    Stock Symbol

    Private company