KidKraft, L.P. is a global designer and marketer of innovative children’s toys, playsets, and furniture, inspiring imaginative play through high-quality, durable products available in over 90 countries.
Import Shipments
Distribution Centers
Annual Revenue
Founded
Likely recent activities include navigating a corporate restructuring, expanding e-commerce capabilities, and continuing to innovate in children’s play products amid a competitive global market.
Completed a prepackaged Chapter 11 sale to Backyard in July 2024, signaling a major shift in ownership and strategic direction. Continued expansion of e-commerce and digital sales channels to meet growing online demand. Enhanced product innovation in outdoor playsets and furniture following the Solowave acquisition. Strengthened global supply chain and distribution networks to maintain competitiveness in international markets.
Strategic efforts to expand market presence and reach new customer segments.
Implementation of advanced technologies to improve service delivery and customer experience.
KidKraft creates indoor and outdoor toys and furniture that encourage children to explore, imagine, and play. The company’s products are known for their quality, durability, and thoughtful design, appealing to both children and parents. KidKraft’s team of industrial designers and engineers draws inspiration from real-world experiences to develop innovative solutions for play. The brand is recognized globally, with products available through major retailers and e-commerce platforms.
Dallas, Texas, United States
1968
Private company
