Rate Notice: 5.9% general rate increase Jan 1, 2026 — Learn More
    A rams head with curved horns dominates the image a stylized symbol of strength and power with detailed features

    Kuiu

    KUIU is a leading innovator in ultralight, high-performance hunting gear, delivering cutting-edge apparel and equipment directly to consumers worldwide.

    Company Overview

    KUIU operates in the outdoor sporting goods industry, specializing in performance hunting gear and technical apparel engineered for demanding conditions. Founded by Jason Hairston, the company is recognized for its direct-to-consumer business model and commitment to innovation in materials and design. KUIU serves a global market of hunters and outdoor enthusiasts.

    Key Metrics

    350

    Import Shipments

    2

    Distribution Centers

    50.0M

    Annual Revenue

    2011

    Founded

    Company Profile

    Key Milestones

    Important company milestones and achievements.

    Markets Served

    Geographic markets and customer segments served.

    Ownership Structure

    Corporate ownership and organizational structure.

    Sales Channels

    Distribution networks and sales approaches.

    Recent Developments

    KUIU has recently focused on expanding its retail footprint, enhancing product innovation, and supporting conservation initiatives in line with industry trends.

    Strategic Expansion

    Opened its first retail store in Dallas, Texas, as part of a market expansion strategy.

    Market Expansion

    Strategic efforts to expand market presence and reach new customer segments.

    Technology Adoption

    Implementation of advanced technologies to improve service delivery and customer experience.

    Business Information

    KUIU designs and manufactures ultralight hunting gear and apparel, focusing on advanced fabrics and technologies to meet the needs of serious hunters. The company’s direct-to-consumer approach eliminates retail markups, ensuring transparency and value for customers. KUIU’s product line includes technical clothing, backpacks, and accessories engineered for performance in extreme environments. The brand is also committed to conservation initiatives, funding projects that support wildlife and habitat preservation.

    Headquarters

    Dixon, California

    Founded

    2011

    Stock Symbol

    Private company