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    Monster Energy Co.

    Monster Energy Co. is a global leader in energy drinks, renowned for its bold branding, diverse beverage portfolio, and strong presence in extreme sports and youth culture.

    Company Overview

    Monster Energy Co., operating under Monster Beverage Corporation, is a premier manufacturer and marketer of energy drinks and alternative beverages. Headquartered in Corona, California, the company has evolved from its origins as Hansen’s in 1935 to become a dominant force in the global beverage industry. Monster Energy is recognized for its innovative products and dynamic marketing, especially within the sports and entertainment sectors.

    Key Metrics

    1200

    Import Shipments

    20

    Distribution Centers

    7.4B

    Annual Revenue

    1935

    Founded

    Company Profile

    Key Milestones

    Important company milestones and achievements.

    Markets Served

    Geographic markets and customer segments served.

    Ownership Structure

    Corporate ownership and organizational structure.

    Sales Channels

    Distribution networks and sales approaches.

    Recent Developments

    Monster Energy Co. is actively expanding its global footprint, innovating with new product lines, and responding to evolving consumer preferences for healthier and functional beverages.

    Strategic Expansion

    Launch of zero-sugar and functional beverage variants to meet health-conscious consumer demand

    Market Expansion

    Strategic efforts to expand market presence and reach new customer segments.

    Technology Adoption

    Implementation of advanced technologies to improve service delivery and customer experience.

    Business Information

    Monster Energy Co. develops, produces, and markets a wide range of energy drinks, brewed coffees, juices, and teas under multiple brand names, including Monster Energy, Reign, NOS, Full Throttle, and Bang. The company leverages a robust global distribution network, supported by a strategic partnership with The Coca-Cola Company, to reach consumers in over 140 countries. Monster’s marketing is closely tied to extreme sports, music, and youth culture, fueling its brand recognition and market penetration. With a workforce exceeding 3,500 employees, Monster Energy continues to expand its product offerings and international footprint.

    Headquarters

    Corona, California, United States

    Founded

    1935

    Stock Symbol

    MNST