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    A naturium LLC logo features a stylized upwardpointing arrow within a rounded square shape in muted gray tones

    Naturium Llc

    Naturium LLC delivers clinically effective, clean, and affordable skincare products, recently acquired by e.l.f. Beauty to expand its reach in the masstige skincare market.

    Company Overview

    Naturium LLC is a California-based skincare company specializing in biocompatible, clinically effective formulas for face and body. The brand is recognized for its commitment to clean, cruelty-free, and affordable luxury skincare, serving a broad consumer base. Naturium operates within the beauty and personal care industry, offering products such as sunscreens, moisturizers, body lotions, and body washes.

    Key Metrics

    150

    Import Shipments

    2

    Distribution Centers

    90.0M

    Annual Revenue

    2019

    Founded

    Company Profile

    Key Milestones

    Important company milestones and achievements.

    Markets Served

    Geographic markets and customer segments served.

    Ownership Structure

    Corporate ownership and organizational structure.

    Sales Channels

    Distribution networks and sales approaches.

    Recent Developments

    Naturium is likely focused on expanding its product lines, increasing retail distribution, and leveraging e.l.f. Beauty’s resources to accelerate growth in the competitive skincare market.

    Strategic Expansion

    Launch of new clinically tested skincare products targeting emerging consumer needs

    Market Expansion

    Strategic efforts to expand market presence and reach new customer segments.

    Technology Adoption

    Implementation of advanced technologies to improve service delivery and customer experience.

    Business Information

    Naturium LLC formulates and retails a wide range of skincare products designed to deliver high performance and skin compatibility at accessible price points. The company emphasizes science-backed, biocompatible ingredients and is known for its cruelty-free, vegan, and dermatologist-tested offerings. Naturium’s product portfolio includes bestsellers like KP Body Scrub, Glow Getter Multi-Oil Hydrating Body Wash, and Niacinamide Cleansing Gelée. The brand’s philosophy centers on making consistent, effective skincare accessible to everyone, everywhere, every day.

    Headquarters

    Oakland, California, United States

    Founded

    2019

    Stock Symbol

    Private company