Njoy
NJOY is a leading U.S. vape company, now owned by Altria, specializing in FDA-authorized e-cigarette products and innovative nicotine delivery systems for adult consumers.
NJOY is a leading U.S. vape company, now owned by Altria, specializing in FDA-authorized e-cigarette products and innovative nicotine delivery systems for adult consumers.
Import Shipments
Distribution Centers
Annual Revenue
Founded
NJOY has recently focused on expanding its FDA-authorized product portfolio, enhancing age verification technology, and increasing retail distribution in response to evolving regulatory and market trends.
Launch of NJOY ACE 2.0 with Bluetooth-enabled access restriction technology
Strategic efforts to expand market presence and reach new customer segments.
Implementation of advanced technologies to improve service delivery and customer experience.
NJOY was founded in 2007 and quickly became one of the first major vape companies in the United States. The company’s mission is to provide adult smokers with less harmful alternatives to traditional cigarettes, focusing on products that mimic the smoking experience while reducing exposure to harmful substances. NJOY’s product lineup includes disposable and pod-based devices, with the NJOY ACE being the first pod-based e-vapor product to receive FDA market authorization. NJOY’s distribution network reaches over 100,000 retail locations across the U.S., supported by robust logistics and compliance infrastructure.
