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    Outways

    Outway is a Canadian performance sock brand based in Victoria, BC, specializing in high-quality, innovative athletic socks designed for active lifestyles and everyday comfort.

    Company Overview

    Outway, formerly known as Endur Apparel, is a leading performance sock company founded in Victoria, British Columbia. The company designs and manufactures athletic socks engineered for comfort, durability, and style, serving both professional athletes and everyday consumers. Outway operates as a direct-to-consumer brand with a strong focus on quality, innovation, and Canadian craftsmanship.

    Key Metrics

    150

    Import Shipments

    1

    Distribution Centers

    20.0M

    Annual Revenue

    2016

    Founded

    Company Profile

    Key Milestones

    Important company milestones and achievements.

    Markets Served

    Geographic markets and customer segments served.

    Ownership Structure

    Corporate ownership and organizational structure.

    Sales Channels

    Distribution networks and sales approaches.

    Recent Developments

    Outway is likely expanding its product lines, enhancing sustainability initiatives, and increasing its digital marketing efforts to capture a larger share of the athletic and lifestyle sock market.

    Strategic Expansion

    Launch of new eco-friendly and sustainable sock collections

    Market Expansion

    Strategic efforts to expand market presence and reach new customer segments.

    Technology Adoption

    Implementation of advanced technologies to improve service delivery and customer experience.

    Business Information

    Outway is a proudly Canadian brand redefining the performance sock industry with advanced materials, moisture-wicking technology, and bold designs. Founded by ex-pro cyclist Rob Fraser in 2016, the company has grown rapidly, offering a wide range of socks for athletes and active individuals. Outway’s products are designed in Canada and distributed primarily through direct-to-consumer channels, with a commitment to quality, sustainability, and community engagement. The company supports Canadian athletes and reinvests in the local economy through jobs and innovation.

    Headquarters

    Victoria, British Columbia, Canada

    Founded

    2016

    Stock Symbol

    Private company