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    Peak Performance

    Peak Performance is a Swedish outdoor and ski apparel brand, renowned for high-quality, functional, and stylish clothing designed for skiing, golf, and active lifestyles since 1986.

    Company Overview

    Peak Performance is a leading Swedish brand specializing in technical outdoor and sportswear, with a strong heritage in ski apparel. Founded in Åre, Sweden, the company blends Scandinavian minimalist design with advanced performance features, serving customers worldwide. Its product range includes ski, golf, hiking, and urban wear for men, women, and children.

    Key Metrics

    1200

    Import Shipments

    4

    Distribution Centers

    250.0M

    Annual Revenue

    1986

    Founded

    Company Profile

    Key Milestones

    Important company milestones and achievements.

    Markets Served

    Geographic markets and customer segments served.

    Ownership Structure

    Corporate ownership and organizational structure.

    Sales Channels

    Distribution networks and sales approaches.

    Recent Developments

    Peak Performance has recently focused on expanding its sustainable product lines, enhancing digital sales channels, and growing its presence in Asian and North American markets.

    Strategic Expansion

    Launch of new eco-friendly and recycled material collections

    Market Expansion

    Strategic efforts to expand market presence and reach new customer segments.

    Technology Adoption

    Implementation of advanced technologies to improve service delivery and customer experience.

    Business Information

    Peak Performance designs and manufactures premium outdoor clothing and accessories, focusing on functionality, durability, and Scandinavian aesthetics. The brand is recognized for its technical innovations, such as advanced weatherproof fabrics and ergonomic designs, catering to both professional athletes and outdoor enthusiasts. Its collections span ski wear, golf attire, hiking gear, and urban lifestyle apparel, distributed globally through retail stores, online channels, and select partners. The company emphasizes sustainability and quality, maintaining a loyal customer base across Europe, North America, and Asia.

    Headquarters

    Åre, Sweden

    Founded

    1986

    Stock Symbol

    Private company