Playtex Mfg. Inc. is a leading American manufacturer of undergarments, baby products, gloves, and feminine hygiene items, renowned for innovation and market leadership since 1947.
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Playtex has focused on expanding its product lines, enhancing sustainability, and leveraging digital sales channels to meet changing consumer preferences in personal care and household products.
Introduction of eco-friendly packaging and sustainable materials in product lines
Strategic efforts to expand market presence and reach new customer segments.
Implementation of advanced technologies to improve service delivery and customer experience.
Playtex Mfg. Inc. manufactures and distributes a wide range of consumer products, including feminine hygiene products, baby feeding systems, household gloves, and sun care items. The company is credited with inventing the plastic tampon applicator and developing space suits for the Apollo program. Playtex has a history of innovation in both product development and marketing, being the first to advertise undergarments on national television and to show a woman wearing only a bra in a commercial. Its products are sold through major retailers, pharmacies, and online channels, serving millions of customers worldwide.
Westport, Connecticut, United States
1947
Private company
