Rate Notice: 5.9% general rate increase Jan 1, 2026 — Learn More
    A stylized pink and blue logo depicts a cat silhouette with a brown outline representing a litter box graphic

    Prettylitter

    PrettyLitter is a Los Angeles-based pet wellness company offering innovative, health-monitoring cat litter and related products, delivered directly to consumers through a subscription model.

    Company Overview

    PrettyLitter operates in the pet products industry, specializing in lightweight, color-changing crystal cat litter that monitors feline health by detecting potential issues through urine analysis. Founded in 2015, the company has rapidly grown as a direct-to-consumer brand, leveraging e-commerce and subscription services to reach cat owners nationwide. PrettyLitter was acquired by Mars, Inc. in 2021, further expanding its market presence and resources.

    Key Metrics

    250

    Import Shipments

    4

    Distribution Centers

    80.0M

    Annual Revenue

    2015

    Founded

    Company Profile

    Key Milestones

    Important company milestones and achievements.

    Markets Served

    Geographic markets and customer segments served.

    Ownership Structure

    Corporate ownership and organizational structure.

    Sales Channels

    Distribution networks and sales approaches.

    Recent Developments

    PrettyLitter has likely focused on expanding its product line, enhancing its subscription platform, and leveraging Mars’ resources to scale operations and reach new markets.

    Strategic Expansion

    Introduction of new health-focused pet products and accessories

    Market Expansion

    Strategic efforts to expand market presence and reach new customer segments.

    Technology Adoption

    Implementation of advanced technologies to improve service delivery and customer experience.

    Business Information

    PrettyLitter provides a unique, health-focused cat litter that changes color to alert owners to potential health problems in their cats, such as urinary tract infections or kidney issues. The company’s flagship product uses silica gel crystals and advanced odor control, distinguishing itself from traditional clay litters. PrettyLitter’s direct-to-consumer subscription model ensures convenient, regular delivery to customers’ doors, enhancing customer retention and satisfaction. In addition to litter, PrettyLitter has expanded its offerings to include health-focused cat food and related pet wellness products.

    Headquarters

    Los Angeles, California, USA

    Founded

    2015

    Stock Symbol

    Private company