Prime Hydration, developed by Congo Brands in partnership with influencers Logan Paul and KSI, is a leading sports and energy beverage brand known for rapid growth and innovative marketing.
Import Shipments
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Annual Revenue
Founded
Prime Hydration is likely expanding its product lines, increasing international distribution, and forming new sports and influencer partnerships to maintain its rapid growth.
Launch of new flavors and limited-edition collaborations with sports teams and celebrities
Strategic efforts to expand market presence and reach new customer segments.
Implementation of advanced technologies to improve service delivery and customer experience.
Prime Hydration, under the umbrella of Congo Brands, produces a range of hydration and energy beverages designed to refresh and replenish consumers. The brand’s flagship product, Prime Hydration, features coconut water, electrolytes, and B vitamins, with no added sugar and low calories. Prime’s product portfolio includes sports drinks, energy drinks, and hydration sticks, with a focus on bold flavors and functional benefits. The company’s rapid expansion is fueled by strategic partnerships, influencer marketing, and a strong retail presence.
Louisville, Kentucky
2022
Private company
