Rate Notice: 5.9% general rate increase Jan 1, 2026 — Learn More
    Rainbow USA Inc logo featuring a stylized rainbow arc forming the letters R and U in blue and red

    Rainbow Usa Inc.

    Rainbow USA Inc. is a leading size-inclusive fashion retailer, offering affordable apparel and accessories for women, juniors, and children across 1,300 stores in the United States, Puerto Rico, and the U.S. Virgin Islands.

    Company Overview

    Rainbow USA Inc., commonly known as Rainbow Shops, operates as a private apparel retail chain specializing in affordable, trendy clothing and accessories for women, juniors, and children. With a strong presence in strip malls and regional shopping centers, the company serves diverse markets through its extensive store network and online platform. Rainbow is recognized for its commitment to size inclusivity and value-driven fashion.

    Key Metrics

    1,200

    Import Shipments

    8

    Distribution Centers

    3.1B

    Annual Revenue

    1935

    Founded

    Company Profile

    Key Milestones

    Important company milestones and achievements.

    Markets Served

    Geographic markets and customer segments served.

    Ownership Structure

    Corporate ownership and organizational structure.

    Sales Channels

    Distribution networks and sales approaches.

    Recent Developments

    Rainbow USA Inc. has recently focused on expanding its e-commerce capabilities, optimizing supply chain efficiency, and enhancing its size-inclusive product offerings to meet evolving consumer demands.

    Strategic Expansion

    Expansion of online sales channels and digital marketing initiatives

    Market Expansion

    Strategic efforts to expand market presence and reach new customer segments.

    Technology Adoption

    Implementation of advanced technologies to improve service delivery and customer experience.

    Business Information

    Rainbow USA Inc. has built its reputation as a pioneer in plus-size and junior apparel, offering a wide selection of clothing, shoes, and accessories tailored to the latest trends. The company operates under several trade names, including Rainbow, 5-7-9, and Marianne, with stores averaging 5,000 square feet and merchandise curated to local demographics. Rainbow’s business model emphasizes affordability, frequent new arrivals, and a seamless shopping experience both in-store and online. Their robust distribution network supports rapid inventory turnover and efficient supply chain management.

    Headquarters

    Brooklyn, New York

    Founded

    1935

    Stock Symbol

    Private company