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    A logo featuring the text Rare Beauty in a purple and pink color scheme with a stylized heart icon

    Rare Beauty Llc

    Rare Beauty LLC is a pioneering American cosmetics brand founded by Selena Gomez, dedicated to inclusive, vegan, and cruelty-free makeup that celebrates individuality and supports mental health.

    Company Overview

    Rare Beauty LLC operates in the cosmetics industry, offering a range of vegan and cruelty-free makeup products designed for all skin types. The company emphasizes self-acceptance and mental health awareness, integrating these values into its brand mission. Rare Beauty distributes its products through its official website and major retailers such as Sephora.

    Key Metrics

    1,200

    Import Shipments

    3

    Distribution Centers

    350.0M

    Annual Revenue

    2020

    Founded

    Company Profile

    Key Milestones

    Important company milestones and achievements.

    Markets Served

    Geographic markets and customer segments served.

    Ownership Structure

    Corporate ownership and organizational structure.

    Sales Channels

    Distribution networks and sales approaches.

    Recent Developments

    Rare Beauty is likely expanding its product lines, strengthening global retail partnerships, and increasing its focus on mental health advocacy in line with current beauty industry trends.

    Strategic Expansion

    Launch of new product collections and limited-edition releases.

    Market Expansion

    Strategic efforts to expand market presence and reach new customer segments.

    Technology Adoption

    Implementation of advanced technologies to improve service delivery and customer experience.

    Business Information

    Rare Beauty LLC was founded by Selena Gomez and launched in 2020, inspired by her album "Rare." The brand is recognized for its lightweight, breathable makeup formulas that are easy to apply, blend, and build. Rare Beauty stands out for its commitment to inclusivity, mental health advocacy, and community engagement, notably through the Rare Impact Fund. The company’s products are available online and in leading retail stores, reaching a broad and diverse customer base.

    Headquarters

    California, United States

    Founded

    2020

    Stock Symbol

    Private company