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    A dynamic flame graphic with intricate swirling shapes represents intense heat and passionate energy

    Real Flame

    Real Flame is a family-owned leader in electric fireplaces, outdoor fire pits, and patio furniture, delivering innovative, high-quality fire features for homes and outdoor spaces for over 25 years.

    Company Overview

    Real Flame is a family-owned company based in Racine, Wisconsin, specializing in the design, production, and sale of indoor electric fireplaces, outdoor fire features, and outdoor furniture. With more than 25 years in the industry, Real Flame has established itself as a pioneer in gel fuel and electric firebox technology, serving hundreds of thousands of homes across the United States. The company is recognized for its commitment to convenience, value, and beauty in fire feature products.

    Key Metrics

    250

    Import Shipments

    2

    Distribution Centers

    35.0M

    Annual Revenue

    1995

    Founded

    Company Profile

    Key Milestones

    Important company milestones and achievements.

    Markets Served

    Geographic markets and customer segments served.

    Ownership Structure

    Corporate ownership and organizational structure.

    Sales Channels

    Distribution networks and sales approaches.

    Recent Developments

    Real Flame has recently focused on expanding its product line with energy-efficient electric fireplaces and modern outdoor fire features, aligning with consumer demand for sustainable and stylish home solutions.

    Strategic Expansion

    Introduction of new energy-efficient electric fireplace models.

    Market Expansion

    Strategic efforts to expand market presence and reach new customer segments.

    Technology Adoption

    Implementation of advanced technologies to improve service delivery and customer experience.

    Business Information

    Real Flame designs and manufactures a wide range of indoor electric fireplaces, outdoor fire pits, gas fire tables, and patio furniture, focusing on innovation and quality. The company was an early pioneer in gel fuel fireplaces and later introduced the VividFlame electric firebox, expanding its product portfolio to include wood-burning and gas-fueled options. All products are designed in-house, and Real Flame launches new styles and technologies annually to stay ahead in the market. Their distribution network includes company showrooms and partnerships with specialty retailers nationwide.

    Headquarters

    Racine, Wisconsin

    Founded

    1995

    Stock Symbol

    Private company