Simply Southern is a leading American apparel brand known for its vibrant, preppy clothing and accessories inspired by Southern charm, with a strong retail and wholesale presence across the United States.
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Founded
Simply Southern has likely focused on expanding its product lines, enhancing e-commerce capabilities, and increasing its philanthropic impact in response to evolving consumer trends in the apparel industry.
Expansion of inclusive sizing and new product categories to reach a broader customer base
Strategic efforts to expand market presence and reach new customer segments.
Implementation of advanced technologies to improve service delivery and customer experience.
Simply Southern began as a small kiosk in a mall and has grown into a major apparel brand with a nationwide footprint. The company offers a wide range of products, including t-shirts, dresses, accessories, and gifts, all reflecting a vibrant, preppy Southern aesthetic. Simply Southern is recognized for its charitable initiatives, having donated over $15 million to various causes, including sea turtle conservation and child welfare. The brand’s products are available through thousands of independent retailers, its own stores, and online, making it a staple in Southern-inspired fashion.
Greensboro, North Carolina
2005
Private company
