Sol de Janeiro is an award-winning global body care and fragrance brand inspired by Brazilian culture, renowned for its iconic Brazilian Bum Bum Cream and rapid international growth.
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Founded
Sol de Janeiro is likely expanding its product lines, enhancing sustainability initiatives, and strengthening its global retail partnerships in response to evolving beauty industry trends.
Launch of new fragrance and body care collections inspired by Brazilian ingredients
Strategic efforts to expand market presence and reach new customer segments.
Implementation of advanced technologies to improve service delivery and customer experience.
Sol de Janeiro was founded to capture the warmth, energy, and body-positive ethos of Brazilian culture through premium body care and fragrance products. The brand’s best-selling Brazilian Bum Bum Cream has achieved cult status, with one jar sold every few seconds globally. Sol de Janeiro’s product line has expanded to over 30 items, including skincare, fragrance, and haircare, all formulated with effective South American ingredients. The company is recognized for its clean, cruelty-free philosophy and its commitment to celebrating individuality and self-confidence.
