Rate Notice: 5.9% general rate increase Jan 1, 2026 — Learn More
    Tarte Cosmetics logo featuring the brands iconic pink and black design representing the brands identity

    Tarte Inc.

    Tarte Inc. is a leading cosmetics company known for its cruelty-free, vegan-friendly makeup and skincare products, celebrated for innovative formulas and eco-conscious values.

    Company Overview

    Tarte Inc., founded in 1999 by Maureen Kelly, is a prominent player in the beauty industry, specializing in high-performance, cruelty-free, and eco-chic cosmetics. The company is recognized for its commitment to natural ingredients and ethical practices, offering a wide range of makeup essentials. Tarte's operations span global markets, with a strong presence in both retail and e-commerce channels.

    Key Metrics

    1,200

    Import Shipments

    3

    Distribution Centers

    500.0M

    Annual Revenue

    1999

    Founded

    Company Profile

    Key Milestones

    Important company milestones and achievements.

    Markets Served

    Geographic markets and customer segments served.

    Ownership Structure

    Corporate ownership and organizational structure.

    Sales Channels

    Distribution networks and sales approaches.

    Recent Developments

    Tarte Inc. is likely expanding its product lines, enhancing sustainability initiatives, and increasing digital engagement in response to evolving beauty industry trends.

    Strategic Expansion

    Launch of new vegan and eco-friendly product collections

    Market Expansion

    Strategic efforts to expand market presence and reach new customer segments.

    Technology Adoption

    Implementation of advanced technologies to improve service delivery and customer experience.

    Business Information

    Tarte Inc. develops and markets a diverse portfolio of cosmetics and skincare products, with a focus on vegan, cruelty-free, and naturally derived ingredients. The brand is best known for its Shape Tape concealer and vibrant eyeshadow palettes, appealing to consumers seeking "beauty without compromise." Tarte emphasizes sustainability, ethical sourcing, and innovative product development. The company distributes its products through major retailers, online platforms, and international partners.

    Headquarters

    New York City, NY, USA

    Founded

    1999

    Stock Symbol

    Private company