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    A white logo featuring a stylized wheel with a futuristic design and a gradient fill The logo appears modern and dynamic

    Vision Wheel

    Leading manufacturer and distributor of custom aftermarket wheels for cars, trucks, ATVs, UTVs, and golf carts with over four decades of innovation and quality craftsmanship in the automotive industry.

    Company Overview

    Vision Wheel is one of the nation's premier providers of custom wheels for cars and trucks, established in 1976 as a family-owned business in Decatur, Alabama. The company pioneered the manufacturing of custom wheels and tires for ATVs, UTVs, and golf carts, and has grown from a single retail tire and wheel store to a major manufacturer with multiple distribution centers across North America. Vision Wheel distributes products under the Vision Wheel, Milanni, and Off-Road brands throughout the United States, Mexico, Canada, and Europe.

    Key Metrics

    450

    Import Shipments

    7

    Distribution Centers

    22.9M

    Annual Revenue

    1976

    Founded

    Company Profile

    Key Milestones

    Important company milestones and achievements.

    Markets Served

    Geographic markets and customer segments served.

    Ownership Structure

    Corporate ownership and organizational structure.

    Sales Channels

    Distribution networks and sales approaches.

    Recent Developments

    Vision Wheel continues to expand its product lines and strengthen its distribution network while leveraging digital technology to enhance the customer experience and maintain its position as an industry leader in custom aftermarket wheels.

    Strategic Expansion

    Continued expansion of augmented reality capabilities through the Vision It mobile app to enhance customer visualization and decision-making for wheel purchases

    Market Expansion

    Strategic efforts to expand market presence and reach new customer segments.

    Technology Adoption

    Implementation of advanced technologies to improve service delivery and customer experience.

    Business Information

    Vision Wheel specializes in designing, engineering, and manufacturing custom aftermarket wheels for a diverse range of vehicles including passenger cars, trucks, off-road vehicles, ATVs, UTVs, and golf carts. The company operates through multiple brand lines including Vision Wheel, Milanni, and Off-Road, offering hundreds of wheel designs in various sizes, finishes, and fitments. Vision Wheel provides comprehensive engineering services, new product development, and 3-D modeling capabilities to distributors across North America and Europe. The company has pioneered innovative products such as the world's first 15-inch custom wheel and tire for ATVs and UTVs, and has developed the Vision It augmented reality app that allows customers to visualize wheels on their vehicles.

    Headquarters

    Decatur, Alabama

    Founded

    1976

    Stock Symbol

    Private company