BGPL-USA Inc. is a leading importer and marketer of French wines, representing Barton & Guestier, Patriarche, and Listel in the U.S. market.
BGPL-USA Inc. is the official U.S. importer and marketer for three of France’s most iconic wine houses: Barton & Guestier, Patriarche, and Listel. The company operates as a subsidiary of Barton & Guestier France and is part of the Castel Group, a major player in the global wine industry. BGPL-USA specializes in bringing a diverse portfolio of French wines to American buyers, including Bordeaux’s oldest wine house, Burgundy’s sparkling wine pioneer, and France’s top-selling rosé brand. The company focuses on sustainable practices, working closely with winegrowers and partners to ensure environmental stewardship and quality across its supply chain. BGPL-USA has expanded its market presence through strategic distribution partnerships, notably with Southern Glazer’s Wine & Spirits in California, and continues to strengthen its U.S. team with experienced sales and marketing professionals. The company’s operations are centered on providing high-quality, casual French wines to a broad range of consumers, from beginners to connoisseurs, leveraging its heritage and expertise to maintain a leading position in the U.S. wine import market.
BGPL-USA Inc. is led by CEO Carlos Varela, who oversees the U.S. operations and strategic growth initiatives. The management team includes Jessica Rutter (California Sales Manager), Benjamin Aubry (Illinois & Canada Field Manager), and Noemie Dauvissat (National Marketing Manager), each bringing significant industry experience and expertise in sales, marketing, and business strategy. The leadership structure emphasizes a collaborative approach, drawing on diverse backgrounds to drive market expansion and brand development.
BGPL-USA Inc. does not operate its own shipping containers or vessels, as its core business is wine importation and marketing rather than direct logistics or NVOCC freight operations. The company utilizes advanced supply chain management systems and collaborates with established distributors to ensure efficient delivery and inventory control. Technology investments focus on marketing, sales analytics, and sustainability tracking to support its premium wine portfolio.
BGPL-USA Inc. leverages the global reach of its parent companies, distributing wines sourced from nearly 200 winegrowers across France to over 130 countries worldwide. In the U.S., the company maintains a strong presence through partnerships with major distributors and a dedicated sales force in key regional markets. Its network covers major wine import hubs and retail channels, ensuring broad access to its brands throughout North America and beyond.
BGPL-USA Inc. operates as a subsidiary of the Castel Group, one of the largest wine companies globally, but specific financial figures for BGPL-USA are not publicly disclosed. The company has demonstrated consistent growth in the U.S. market, expanding its distribution footprint and strengthening brand recognition for its portfolio. Financial performance is supported by strategic partnerships and a focus on premium product offerings, positioning BGPL-USA as a key player in the American wine import sector.
BGPL-USA Inc. specializes in the importation, marketing, and distribution of French wines, offering a comprehensive portfolio that includes Bordeaux reds, Burgundy sparkling wines, and Provence rosés. The company provides tailored solutions for retailers, restaurants, and wine trade professionals, including brand collateral, marketing support, and sales training. BGPL-USA does not offer traditional NVOCC freight forwarding or containerized cargo services; its expertise lies in wine brand management, market development, and supply chain coordination for premium wine products. The company’s services are designed to maximize market penetration and consumer engagement for its exclusive brands, leveraging deep industry knowledge and long-standing relationships with French producers.
