EKOI is a leading European cycling equipment brand with global reach.
EKOI is a French company specializing in the design, manufacture, and direct online sale of cycling equipment and apparel. Founded in 2001 by Jean Christophe Rattel, EKOI quickly established itself as a major player in the European cycling market, focusing on high-performance products for road, mountain biking, and triathlon disciplines. The company is known for its innovative approach, frequently collaborating with professional athletes and teams to develop and refine its product offerings. EKOI's strategy centers on cutting out intermediaries, allowing it to offer products at significantly lower prices compared to competitors, which has contributed to its rapid growth and strong market presence. EKOI sponsors several professional cycling teams and is a regular presence in major events such as the Tour de France, further enhancing its brand recognition and credibility within the industry. The company has a robust product development pipeline, leveraging feedback from elite athletes to drive continuous innovation. EKOI's operations are anchored in France, but its reach extends across Europe and into global markets through its e-commerce platform.
EKOI was founded by Jean Christophe Rattel, who remains a key figure in the company's leadership and strategic direction. The management team is composed of experienced professionals from the cycling and sports equipment industries, with a strong emphasis on product innovation and athlete partnerships. EKOI's leadership maintains close relationships with sponsored teams and athletes to ensure the company's offerings remain at the forefront of performance and technology.
EKOI focuses on advanced manufacturing processes and materials to produce high-quality cycling apparel, helmets, eyewear, and accessories. The company invests heavily in research and development, often introducing new technologies and product features based on feedback from professional athletes. EKOI's direct-to-consumer online sales model is supported by a sophisticated logistics and fulfillment system, enabling rapid delivery and efficient customer service across its markets.
EKOI operates primarily from its headquarters in Frejus, France, with a strong presence throughout Europe via its e-commerce platform. The company serves a global customer base, shipping products to cyclists and teams worldwide. EKOI's international reach is bolstered by its sponsorship of professional teams and athletes who compete in major events across various continents, enhancing the brand's visibility and market penetration.
EKOI is a privately held company and does not publicly disclose detailed financial information. The company has experienced significant growth since its founding, driven by its direct-to-consumer model and strong brand partnerships. EKOI's market position is reinforced by its reputation for innovation, quality, and value, making it a leading player in the cycling equipment sector.
EKOI offers a comprehensive range of cycling equipment and apparel, including helmets, eyewear, clothing, shoes, and accessories for road, mountain biking, and triathlon disciplines. The company specializes in direct online sales, providing customized and innovative products at competitive prices. EKOI collaborates closely with professional athletes and teams to develop performance-oriented gear, ensuring its offerings meet the highest standards of quality and functionality. The brand is recognized for its sponsorship of elite cycling teams and its presence in major international competitions. EKOI's services also include customer support and fast global shipping through its e-commerce platform.
