ZYIA Active, LLC
ZYIA Active: Leading Direct Sales Fitness Apparel Brand with Global Reach
Company Overview
ZYIA Active, LLC is a privately held active lifestyle and fitness apparel company founded in 2017 and headquartered in Utah, United States. The company operates primarily through a direct sales model, empowering independent representatives to distribute its premium activewear and accessories. ZYIA Active emphasizes a culture of community, activity, uplift, and light, which are the four pillars guiding its business operations and brand ethos. ZYIA Active has rapidly expanded its market presence, serving customers in the United States, Canada, and Australia, with plans for further international growth. The company is recognized for its strong community engagement, transparent leadership, and innovative approach to product development and customer experience. ZYIA Active's management team is deeply involved in fostering a collaborative and supportive workplace culture, which extends to its network of independent representatives. The company has experienced significant growth since its inception, particularly during periods of increased demand for activewear. ZYIA Active has navigated supply chain challenges by adapting its logistics strategies, including airfreight solutions to meet customer demand. While ZYIA Active is not an NVOCC or maritime logistics provider, it does manage international supply chains for its apparel imports, primarily from Asia, to distribution centers in North America and Australia.
Leadership & Operations
ZYIA Active is led by Founder & CEO Erin Bradley, with Jeremiah Bradley serving as Co-Founder and Chairman of the Board. The executive team includes Zach Bradley (Co-Founder & President), Brenda Bradley (Co-Founder & Designer), and other key leaders such as Cortney Nelson (VP of Strategy & General Manager), Quinn Edwards (VP of Technology), Layne Argyle (VP of Operations), Holly Reed (VP of Marketing), Rafa Parra (General Manager of Canada), Megan Cloward (Director of Customer Relations), Sam Higginson (VP of Field Development), Rachael Argyle (Director of Receiving), Richard Holt (VP of Accounting), and Trevor Stocking (Director of Fulfillment). The leadership team brings expertise in direct sales, international business, operations, and customer engagement.
Equipment & Technology
ZYIA Active utilizes advanced e-commerce platforms and direct sales technology to manage its global distribution network. The company leverages third-party logistics providers for international shipping and inventory management, with a focus on rapid fulfillment and customer service. Technology investments include CRM systems, digital marketing tools, and supply chain management software to support its representatives and customers.
Global Network
ZYIA Active serves customers in the United States, Canada, and Australia, with distribution centers and logistics operations supporting these regions. The company imports products primarily from Asia, coordinating shipments through major North American and Australian ports. ZYIA Active's global network is designed to support both direct sales representatives and end customers, with ongoing plans for further international expansion.
Financial Information
ZYIA Active reported annual revenue of $64.7 million. The company has demonstrated strong financial growth, particularly during the COVID-19 pandemic, when demand for activewear surged. ZYIA Active's direct sales model and community-driven approach have contributed to its robust market position and continued expansion in the fitness apparel sector.
Service Portfolio
ZYIA Active specializes in the design, production, and direct sales distribution of premium fitness apparel and accessories. The company offers a comprehensive range of activewear for women, men, and youth, including leggings, tops, outerwear, and accessories. ZYIA Active's business model centers on empowering independent representatives to market and sell its products through personal networks and online platforms. While not an NVOCC or freight forwarder, ZYIA Active manages international supply chains for its merchandise, ensuring timely delivery to its global customer base. The company emphasizes innovation in product development, customer engagement, and logistics support for its representatives.
